Friday, March 30, 2012

Craft Fairs vs. Selling Online

Image Courtesy of www.bluebanddigital.com
 It's that time of the year again when many crafters, artists and designers are preparing for local craft fairs and shows.

Craft fairs bring together a community which promotes handmade and D.I.Y. culture. And right now,  crafts fairs are setting up and rolling out in almost every city, community and town. You can find upcoming craft fairs advertised via online social media networking sites, online classifieds and in your local newspapers and flyers.
One of the greatest advantages of being part of a craft fair is being able to meet your customers and also like-minded crafters, artists and designers who you already, even before actually meeting them, share a common interest. I love strolling through the aisles of craft fairs and having the opportunity to meet the artist behind the craft and maybe learning a story or two about how the artist began their indie business. And of course, being able to see and hold handmade items is a bonus. Textures, colors and details, regardless of what type of camera you have, are always amazing when seen 'in real life'.

So yes, craft fairs are amazing and a great source of income for the vendor but they do require a lot of work, especially for those who hold a full-time day job. Aside from creating the handmade goodness to sell, the vendor has to do a lot of prep in terms of obtaining fixtures, displays, pricing, etc. Renting a table at a craft fair/show can also be costly. At some events, table/space can cost a vendor up to $200 for the day! All good of course and well worth it but what does a vendor do after the craft sale?

Selling your handmade goodness online on a venue/marketplace such as Gabry Road is like having a craft fair everyday, 24/7, regardless of weather conditions or any other obstacles which could prevent potential buyers from attending an event. Some advantages of selling online:

 -Buyers can find you at anytime. They don't have to wait until the next craft fair to buy your handmade goodness.

-For a mere $20.00 per year, you can sell your handmade goodness year round, anytime of the day. That works out to be less than $.05 per day!

-Other than initially creating your boutique, there is very little maintenance involved in maintaining your boutique. Simply add handmade goodness and stir :)

-Buyers can contact you anytime

-No stress of having to put 'it all together' for an event. The party on Gabry Road lasts all year round and then some

-No need to store fixures and display items.

-You can easily direct any potential buyers to your own website domain ie www.gabryroad.com/flourishy.... easy peasy!

Thus the beauty of the online Canadian handmade marketplace, Gabry Road. Create your own boutique and you can sell your handmade goodness year round without having to leave the comfort of your home. Promote your boutique via online social marketing mediums such as Facebook, Twitter and MySpace and you can create your own craft fair, everyday, anytime of the year. Your fans and clients can shop without having to attend to and attempt to adjust schedules. You can let your friends know of new items, promotions, sales and events with just a few clicks on your computer. You can easily send and promote your boutique using your own web address. For example, Sinderblu Studio can create business cards using www.gabryroad.com/sinderblustudio as the address to locate her own, unique boutique. The artist can use this address to direct his/her fans in their blog, twitter and facebook pages. How easy is that to let the world know about the beauty you create!
So after the craft fairs are over, you can continue to sell your handmade goods to fans throughout the world using Gabry Road as your 'fair'. Gabry Road allows you to create your own ecommerce website and the tools needed to gain consistent exposure, build your brand, create a community and sell your handmade, unique and vintage goodness. With no selling fees or listing fees, your sale is just that, your sale! So whatcha waitin' for...sign up to sell today!
Sign Up To Sell


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