Tuesday, October 18, 2011

'Tis the season...

Image courtesy of craftzine.com
for craft fairs. Craft fairs bring together a community which promotes handmade and D.I.Y. culture.  And right now, just weeks away from Christmas,  crafts fairs are setting up and rolling out in almost every city, community and town.  You can find upcoming craft fairs advertised via online social media networking sites, online classifieds and in your local newspapers and flyers.

One of the greatest advantages of being part of a craft fair is being able to meet your customers and also like-minded crafters, artists and designers who you already, even before actually meeting them, share a common interest. I love strolling through the aisles of craft fairs and having the opportunity to meet the artist behind the craft and maybe learning a story or two about how the artist began their indie business.  And of course, being able to see and hold handmade items is a bonus. Textures, colors and details, regardless of what type of camera you have, are always amazing when seen 'in real life'.

Although I would love to attend all the local craft fairs, balancing a family schedule does not always allow the flexibility to be able to attend the fairs, especially if the events are held on the weekend, when hockey games and practices, childrens birthday parties, art classes and the 'catch up from the week' events are happening in our home. My calendar is marked with the times and locations of most local craft fairs and although I spend most of my weekend trying to figure out how I can squeeze a trip to a fair in the schedule, it is not often I gain an opportunity to attend.

If you are a crafter, artist or designer, how do you reach out to your potential clients and customers who may have similar schedules as mine?

Enter the beauty of  the online handmade marketplace, Gabry Road. Create your own boutique and you can sell your handmade goodness year round without having to leave the comfort of your home. Promote your boutique via online social marketing mediums such as Facebook, Twitter and MySpace and you can create your own craft fair, everyday, anytime of the year. Your fans and clients can shop without having to attend to and attempt to adjust schedules. You can let your friends know of new items, promotions, sales and events with just a few clicks on your computer. You can easily send and promote your boutique using your own web address. For example, Sinderblu Studio can create business cards using  www.gabryroad.com/sinderblustudio as the address to locate her own, unique boutique. The artist can use this address to direct her fans in her blog, twitter and facebook pages. How easy is that to let the world know about the beauty you create!

So after the craft fairs are over, you can continue to sell your handmade goods to fans throughout the world using Gabry Road as your 'fair'.  Gabry Road allows you to create your own ecommerce website and the tools needed to gain consistent exposure, build your brand, create a community and sell your handmade, unique and vintage goodness. With no selling fees or listing fees, your sale is just that, your sale!

And right now, during the month of October, Gabry Road is giving away a free membership. The yearly membership is $20 (which works out to be $.05 per day).  So for a mere $.05 per day, you can own and operate your own boutique and sell your handmade goodness worldwide! And right now, during month of October, if you sign up to sell, you have an opportunity to win your membership fee back! 

So whatcha waiting for? Sign up to sell today!

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